FOR YOUR SUCCESS
1-800-DENTIST new patients leads program is committed to educating the consumers on the advantages of CEREC® with a major national advertising campaign promoting single-visit dentistry.
As the company’s president, he has written over 200 television and radio commercials and interacted with thousands of the most successful dentists across the country. His first book, "Everything is Marketing" reveals how every single thing one says and does in the practice communicates a message to patients. His latest book, "Becoming Remarkable", takes the lessons learned in "Everything is Marketing" and applies them to the increasingly competitive world of dentistry driven in part by the hyper-communication of the online world. Both books are a must read for anyone working in the world of dentistry.